Blue Square Re-launches Website
(PRESS RELEASE) -- March 29th 2006 saw the re-launch of
Bluesq.com. The re-branding exercise coincided with a complete overhaul
of functionality and was as a direct response to customer feedback and
future gaming requirements of the brand. The new-look modern site has
evolved over time and now firmly places the customer and their
requirements at its heart.
From the moment a user logs onto the site they are presented
with clean and simple graphics that allows for faster bet placement.
The new promotions page also allows the customer to see what the best
promotions are depending on which sport or game they are interested in.
Blue Square was acquired by the Rank Organisation in January
2003 and is their primary interactive betting company. Blue Square was
traditionally a bookmaking business, however, their product offering
has changed over time. Whilst the Blue Square Sports book will always
remain at the core of the brand, other elements have seen tremendous
growth in recent years such as their soft games section (Mecca Games)
and their poker and casino section. These sections have been given more
prominence throughout the site to reflect this growth. Customers can
now use one account to gamble on anything from Blue Square TV to
football matches. Thanks to advances in technology customers are spoilt
for choice on ways to access the site, including internet, interactive
TV, WAP and telephone
The site has been developed in order to utilise future cutting
edge technological advances which are due to be incorporated on the
site in the near future. Blue Square remains one of the most
technologically advanced websites on the net and was recently a
recipient of the 2005 egaming multi-channel operator of the year.
CEO Martin Belsham commented:
"This week Blue Square has embarked on an exciting and
necessary overhaul of the entire front end of the Blue Square website.
We have made noticeable and significant changes that customers will
appreciate and have requested.
Blue Square will continue to be at the forefront of
technological advancements in web design and innovation so that
customers can fee comfortable that they are experiencing the best
online gaming experience possible."
