Action Poker, the poker site owned by software firm Las Vegas From Home (LVFH), has signed a sponsorship deal with US basketball team the Los Angeles Clippers.
The exclusive ‘in-arena’ marketing deal includes courtside signage, promotional giveaways and print media.
And it marks the start of a major marketing push for the newly branded poker site, which will use liquidity from the firm’s TigerGaming poker site.
This is the first step of a much broader national marketing campaign in the US for our AP brands,” Jake Kalpakian, president and chief executive of LVFH, said.
Kalpakian said it would “aggressively market” the Action Poker brands over the next few months across the US.
We will also be introducing some unique marketing initiatives that should further enhance their visibility," he added.
source : egaming review
