Olympic Sports Data Services, Ltd., known online as Olympic
Sports Book, one of the oldest and largest online sports books,
announced today it was changing the brand name of its online sports
book to The Greek Sports Book.Montego Bay,
Jamaica (PRWEB) March 1, 2006 -- Olympic Sports Data Services, Ltd.,
known online as Olympic Sports Book, one of the oldest and largest
online sportsbooks, announced today it was changing the brand name of
its online sportsbook to The Greek Sports Book.The name change to The Greek Sports Book is a natural transition, one
which will enhance marketing campaigns, distinguish its first and
foremost property, and help solidify the brand recognition of a single
brand name.Market research revealed that even though many clients were aware of
Olympic Sports Book as the company name, most referred to it as “The
Greek,” which represent both the web site address as well as the
owner’s nationality. “The Greek” will also tie in with other offerings
under the same brand name. These include The Greek Casino, which offers
an abundance of casino games, and The Greek Poker, which is an online
poker room. All are accessible under the same account for customers.Management reviewed both the name change and surveys from players and
determined that more amenities would further augment the transition,
which began to evolve during the 2005 football season. A new web site
look was introduced, featuring easier navigation, enhanced content and
a professional look. A year-round bonus program offering new players a
21% bonus and existing players 11% bonus reloads, as well as the
inclusion of free contests and cash giveaway promotions, produced an
overwhelmingly positive response from players.The new logo for The Greek Sports Book was introduced to the site on
March 1. Over the next few weeks, the transition will be finalized with
new ads appearing on various networks, stationary changes, and web site
changes all being made to reflect the brand name change.After a nearly seamless transition to the new name, management is
pleased with its decision. The Greek Sports Book has a new look, more
amenities, and the tradition of “sweat the game, not the payout”
continues.About The Greek Sportsbook & Casino: Located and licensed in
Jamaica and Antigua, the company opened its sports, entertainment, and
horse wagering business in 1996 to clients worldwide. Having a
recognized reputation for fast payouts, it quickly became a
well-respected leader in the online gaming industry. The Greek offers
one of the largest wagering menus on the Internet and is one of the
first to post betting lines that become the basis for the lines used by
most other sports betting establishments. The Greek provides one-stop
gaming entertainment with sports betting, horse racing, online casino
action, and an online poker room. http://www.thegreek.com
