Agreement Concluded for Four Seasons Starting 1 July 2006
MILAN, Italy, April 19 /PRNewswire-FirstCall/ -- A new red-and-black
partnership will come into effect on 1 July 2006. betandwin, one of the
leading providers of online gaming products, is to become AC Milan's new
jersey sponsor. The two companies have signed an agreement - initially for
a period of four seasons - guaranteeing that the online gaming provider's
betandwin logo will be seen on the team's jerseys in all national and
international matches.
"We have set ourselves the goal of establishing betandwin as the
leading international online gaming brand. In view of the fact that soccer
is easily the most important and most attractive betting sport, it
obviously makes sense to seek a partnership with an internationally known,
successful top club. We are pleased to have found a perfect partner in the
Italian Milan team, and are proud to have met Adriano Galliani, one of the
most influential personalities in European soccer today, during the course
of our negotiations," betandwin Co-CEO Manfred Bodner commented on signing
the agreement.
"We simply cannot omit AC Milan from the great legends of sports who
are already testimonials to the betandwin brand throughout the world. The
team's red-and-black colours are the best known in the history of the
sport, and are in the same league as the world's top sportsmen, people like
Boris Becker, Franz Klammer, Mark Spitz, Bob Beamon and Daley Thompson,"
explains Adriano Galliani, Vice President and CEO of AC Milan and President
of the Italian Soccer Association. "Soccer and AC Milan have a tremendous
advantage over these great champions: our legend continues, and is renewed
day after day by our steadily growing fan club." Over the course of the
last four seasons, AC Milan's jersey sponsor has been seen by over 50
billion people in some 3,000 hours of television broadcasting in Italy and
abroad. According to a recent market survey, AC Milan and the club's new
jersey sponsor are amongst the best known brands in this sector.
In conformity with national legislation, betandwin's sports betting
odds will also be streamed live on the displays in the San Siro Stadium.
The betandwin Group, one of the leading providers of online gaming
products, has set itself the goal of becoming the world's number one
address for sports betting, gaming and entertainment on the Internet.
Operating under licences issued in Austria, Canada, Germany, Gibraltar,
Italy, Mexico and the United Kingdom, the Company's subsidiaries and
affiliated companies offer sports betting, casino games, person-to-person
applications like poker and soft games via Internet, mobile telephone and
iTV. With the acquisition of Ongame e-solutions AB, betandwin is ideally
placed to become a key player in the booming international gaming market.
Ongame is one of the top three companies in the online poker industry
worldwide, offering both products for end users and turnkey solutions and
services for business partners. The steady development of betandwin into an
established global online gaming brand is in line with the growth strategy
by means of which the Company intends to achieve market leadership.
