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William Hill has revamped its online casinos with CryptoLogic named as
preferred supplier for its UK-sterling and US-dollar download casinos,
and Boss Media offered only to its Euro download players.
The firm had been running both Boss Media and CrytpoLogc casinos on its
website since early 2003, but has made the switch as part of a new
annual review process.
Lewis Rose, chief executive of CryptoLogic, told investors in a
conference call he was “thrilled and delighted” at the firm’s decision.
“William Hill made a decision based on the quality and depth of the
games and the larger jackpots…our software is superior,” Rose said.
But Peter Nolan, head of William Hill’s interactive division, said it should not be interpreted as his firm “dropping” Boss.
“We are looking to preference from a marketing point of view the
strongest product which in the case of Sterling and Dollar download
casino is Cryptologic,” Nolan said.
“What this means is that the Cryptologic casino has preference on our
homepage and in our marketing for our sterling and dollar download
casinos.”
“The converse of this approach is that we will preference Boss where
they have a stronger product than Cryptologic (or other suppliers).”
“So for instance we use Boss for sterling instant and mobile,and Euro instant and download casinos (all languages).”
Both CryptoLogic and Boss released positive results last week with CryptoLogic recording record earnings of US$4.8m for Q1 2005.
Total revenues at CryptoLogic for the period were up 33% to US$20.3m, thanks in part to 200% growth in its poker division.
Financially it was a mixed period for Boss as operating profit fell by
16% to US$1.46m compared with the same period in 2004, despite royalty
revenues jumping 73% to US$5.85m.
But this was put down to the one-off revenues gained last year from the
sale of its in-house casino, Gold Club Casino, for US$1.45m.
The firm also said it suffered from changes in exchange rates over the
course of the period, which it claimed wiped an additional US$0.55m off
its quarterly profits
