sportbusiness.com
The UK-facing online casino and poker operator, 32Red, has conditionally agreed to be the new official club sponsor of Premier League side Aston Villa.
The two-year deal includes shirt sponsorship and would come into effect for the 2006/07 season.
32Red will pay a basic six figure sum per season, with Villa receiving additional revenues under its marketing affiliate arrangement with the company.
Ed Ware, CEO of 32Red Plc, said: “This partnership fits into our strategic marketing plans extremely well. Our presence at targeted sporting events including Premiership and Championship football matches and horse racing meetings has worked well for us to date.
“Importantly, this sponsorship will also significantly enhance our brand recognition by bringing us television, national press and other media coverage in Britain and around the world. It is a measured but significant step forward for the 32Red brand.”
32Red Plc is based in Gibraltar and its shares are traded on the Alternative Investment Market (AIM) of the London Stock Exchange.
Its online casino has been awarded the title ‘Best Online Casino’ for the past three years by the industry’s number one independent watchdog.
