Gaming giant William Hill has cited a return to “business as usual” as the reason for its decision to move its operations from the Caribbean Dutch Antilles to Malta and Gibraltar. New amendments to the European Union’s 2005 Gambling Act were passed last week allow only gambling firms on a government “white list”, or based in the European Economic Area (EEA), to advertise in Great Britain.
Existing William Hill customers will need to sign up again and be incompliance with its new terms and conditions before they can resume betting.
While the Department for Culture, Media and Sport has rejected “white list” applications for the Dutch Antilles and Tasmania, it is still considering applications from Antigua and the Kahnawake reserve located in Quebec, Canada. The newly accepted – Gibraltar already houses some of the EEA’s powerhouse gaming companies, such as 888.com, Ladbroke and PartyGaming.