Interactive Games Holdings has signed an online sponsorship deal with Microsoft, which will allow the gaming and gambling company to run 4 Premier Bet banners on the fantasy football section of of the MSN website over the World Cup.
Chairman and Chief Executive of Interactive Gaming Holdings, Thomas Taule, said: "To date the Group has been focused on, and invested significantly in, the implementation of its infrastructures. The Group is now in a position to begin its marketing activities and this deal with MSN represents IGH's first major marketing drive.
"The World Cup is an extremely significant betting event and the Group intends to exploit this through the exclusive sponsorship of MSN Fantasy Football. This agreement provides an excellent advertising opportunity through strategic banner advertising on MSN's website and further advertising on player newsletters which will increase brand awareness and drive additional traffic to the Group's websites.'
