BATON ROUGE, Louisiana – (PRESS RELEASE) -- ReBrand 100, an
international awards competition established to recognize the world's
100 most effective rebranding campaigns, recently presented Object 9
with a Merit award for identity work the firm produced for Casino
Rouge. Rebrand 100 acknowledges organizations and their branding
partners that have successfully repositioned, revitalized and/or
redesigned some or all of an existing brand's characteristics in order
to drive strategic objectives.
Entries are evaluated on a before-and-after basis and assessed
on the resulting impact on strategic organizational goals and target
markets. "We always go the extra mile to achieve that critical blend of
design and business strategy essential to achieving market objectives,"
said Jon Cato, Object 9 CEO and partner. Object 9's creative team
rejuvenated Casino Rouge's corporate brand and graphic identity,
including the design and execution of a new corporate Web site, direct
mail, booth displays, merchandising booklets and promotion collateral.
The full list of winners is located at www.rebrand100.com.
"Casino Rouge tapped Object 9 to help us overcome growing
threats from larger, destination-style casinos. We needed an upscale
presence that reflected a bigger and better casino that also
incorporated our signature red color," stated Mike Odom, strategic
marketing director for Casino Rouge. "Redesign efforts contributed to
an increase in awareness, market share and response to promotions.
Additionally, we were successful in moving more players into our top
tier database."
